Meet our managing director

Penchala Bhaskar Rao

Penchala Bhaskar Rao is a highly skilled corporate manager who is successfully leading West African Ceramics Ltd., one of the most renowned ceramic tile producers in Africa. With his expert guidance, the company has earned a reputation as one of the most reputed and respected private enterprises in Nigeria, Africa's biggest economy.

As a result-oriented managing director, Mr. Rao has extensive experience in leading high-performance teams and achieving efficiency and productivity gains while reducing costs and inefficiencies. His multi-faceted skill set and hands-on experience allow him to navigate challenges effectively, knowing when to intervene personally and when to delegate responsibilities. His management style has earned him the full respect, cooperation, and loyalty of his team.

Mr. Rao's track record of excellence in every position he has held is why West African Ceramics Limited appointed him to lead the company. He has lived up to his billing, ensuring that the company maintains its reputation as one of the leading industrial manufacturing companies in Africa. The company provides outstanding value to its customers and shareholders, while also being a preferred place to work for some of the most skilled and diligent workers in Nigeria's industrial sector.


To be the largest Ceramic manufacturer in West Africa, with the most recommended quality products for every home.


To constantly remain innovative in the high quality designs of ceramics for the African market, by using the best materials, international technology and professional manpower.

core values

Our company character is rooted in strong principles that will be exhibited at all times in the behavior of our personnel and our company culture. We pride ourselves with P.I.E, the acronym four our company culture. PASSION | INNOVATION | EXCELLENCE

This section displays the different awards earned by the company.


WINNER: MOST OUSTANDING BOOTH AND ICONIC THOUGHT LEADER WACL producer of the Royal Ceramic brand, won two awards at the recently concluded Abuja Housing Show 2022. Although one was personal as our MD, Mr. Bhaskar Rao won the most Iconic Thought Leader of the year 2022; while the company one the Most Outstanding Booth award with our excellent book design.

Let the floor speak about your class...

WINNER: COMPANY WITH MOST LOCAL CONTENT PRODUCT WACL won the award for Company with Most Local Content Product at the Lagos Architects Forum 2022. The award was presented by The Nigerian Institute of Architects, the Lagos Chapter.

Happiness lies in flooring your dreams...