Meet our managing director

Penchala Bhaskar Rao

Penchala Bhaskar Rao is a highly skilled corporate manager who is successfully leading West African Ceramics Ltd., one of the most renowned ceramic tile producers in Africa. With his expert guidance, the company has earned a reputation as one of the most reputed and respected private enterprises in Nigeria, Africa's biggest economy.

As a result-oriented managing director, Mr. Rao has extensive experience in leading high-performance teams and achieving efficiency and productivity gains while reducing costs and inefficiencies. His multi-faceted skill set and hands-on experience allow him to navigate challenges effectively, knowing when to intervene personally and when to delegate responsibilities. His management style has earned him the full respect, cooperation, and loyalty of his team.

Mr. Rao's track record of excellence in every position he has held is why West African Ceramics Limited appointed him to lead the company. He has lived up to his billing, ensuring that the company maintains its reputation as one of the leading industrial manufacturing companies in Africa. The company provides outstanding value to its customers and shareholders, while also being a preferred place to work for some of the most skilled and diligent workers in Nigeria's industrial sector.